Veto policy: what the roster turns down.
What this house does not put up for sale.
A brand that arrives in the wrong category spends two weeks finding out. A creator who signs without knowing what they will be asked for finds out with the first brief that lands. That is why the list is published in full, by name, before the first conversation.
What the policy covers
- Creators covered18
- SegmentsTech and science
- Vetoed categories7
- Negotiable per campaignNo
On top of this list, each creator states in their profile the categories they won't take either.
The full list with every name on it.
Almost all of them fall into the same family. These are categories where the product promises a return it doesn't control, and the one left holding the loss is the viewer who trusted whoever showed it to them.
- Casinos and betting houses in general
- Money investment
- Get-rich promises
- Bootcamps promising to turn somebody with no tech background into an expert programmer by buying their course
- Trading and copy trading
- Cryptocurrency
- Easy, fast money apps
Exceptions
Exceptions declared at creator level are restrictive and assessed case by case: they enable one category for one specific channel, not for the whole creator, and never on the mere grounds that the brand claims to be regulated. When in doubt, the general policy applies.
What these categories cost the person watching.
The outcome nobody controls
Casinos, betting, investing, trading, crypto and fast-money apps all have one thing in common. The outcome doesn't depend on the product or on the creator, and when it goes wrong the person who lost the money pins it on whoever showed it to them.
The career that gets promised
The bootcamp that guarantees to turn anyone who buys the course into an expert programmer is talking to exactly the people with the least way to check it. A programming creator who backs that promise spends the one thing that makes them believable about everything else.
What the list protects
Turning these categories down is why the creator's word still carries weight the day they do take a brand. And a brand that gets into this roster shares the screen only with the ones that passed the same filter.
What happens when one of them gets in touch.
The answer is always the same
The policy isn't negotiated campaign by campaign, or for budget, or because a brand says it is regulated at home. When in doubt, the general list stands.
An exception opens one channel
A creator can have one category open for a particular channel. It is stated on their profile, with the channel and the brands they have already worked with, and it doesn't extend to their other channels.
Each creator adds their own
On top of the general list, each creator states the categories they won't take either. You can read them in the editorial part of their profile, before writing a word.
This list is the reason the rest carries weight.
A creator who takes everything that comes stops being a recommendation and becomes ad space. The roster is ordered by audience, and every profile states what it will not work with.