34 comedy and entertainment creators.
Scale in comedy, lifestyle and entertainment.
34 creators with 147M followers combined and an average reach of 630.7K per post. The ground is different here. Consumer brands, drinks, retail and entertainment, where what decides is volume, recall and a tone people share without being asked to.
This segment is bought differently from the tech roster.
The segment in numbers
- Creators34
- Followers, combined147M
- Average reach per piece630.7K
- MarketsLATAM and Spain
How to read these numbers. Followers are added up per platform, so they are not the same as unique people. Average reach is the average views per post stated for each creator. The markets are the nine declared countries for the segment, and each profile publishes its own country split.
The segment in full.
34 creators
A launch the whole country has to see in a week. A shelf product decided by recall and not by comparison. These 34 creators reach that scale in a single piece, and each profile says who and which markets before you put the combination together.
MASSComedy · Lifestyle
Benja Calero
- Audience32.8M
MASSComedy · POV
Pablo Bruschi
- Audience28.8M
MASSComedy · Fitness
Juliana Savioli
- Audience12M
MASSDance · Trends
Martu Morales
- Audience10.3M
MASSComedy
Pelao Khe
- Audience8.6M
MASSFamily · Lifestyle
Los Arias Brothers
- Audience7.8M
MASSLifestyle · Comedy
Cris Pierri
- Audience5.2M
MASSComedy · Lifestyle
Tomas Alvarez
- Audience4.5M
MASSLifestyle · Comedy
Pia Scarnato
- Audience4.1M
MASSInterviews · Lifestyle
I Nacho Mer
- Audience3.8M
MASSLifestyle · Comedy
Dulce Pink
- Audience3.4M
MASSComedy · Sketch comedy
Mariano Bondar
- Audience3.3M
MASSMusic · Lifestyle
Fran Silva
- Audience3M
MASSLifestyle · Beauty
Renata Blasevich
- Audience2.6M
MASSComedy · Lifestyle
Capo willy
- Audience2.1M
MASSFitness · Lifestyle
Nanu Yael
- Audience2M
MASSFilm and TV · Journalism
Damian Nakache
- Audience1.4M
MASSSketch comedy · Comedy
Joselo Marquez
- Audience1.2M
MASSLifestyle · Trends
Sabri Ludmila
- Audience1.1M
MASSLifestyle
Giuli Lourdes
- Audience1.1M
MASSComedy · Family
Ber Scarnato
- Audience1.1M
MASSLifestyle · Vlogs
Cande Jauregui
- Audience1M
MASSComedy · Lifestyle
Agus Benca
- Audience995K
MASSLifestyle
Santi Gallo
- Audience934K
MASSTechnology · Investing
Lubru
- Audience849K
MASSComedy · Lifestyle
Tiago Bergallo
- Audience748K
MASSComedy · Lifestyle
Mely Francano
- Audience593K
MASSMusic · Lifestyle
Maca Castro
- Audience589K
MASSLifestyle · Gym
Gena Pedrazzoli
- Audience257K
MASSGym · Lifestyle
Lucas Monopoli
- Audience249K
MASSFood · Lifestyle
Ammichis
- Audience199K
MASSComedy · Sketch comedy
Bruno Rondini
- Audience180K
MASSJournalism · Sports
Facu Garcia
- Audience122K
MASSLifestyle · Gym
Nico Grasso
- Audience41K
The product decided from memory.
Nobody researches a consumer purchase. It gets settled on the spot, with whatever was already in the person's head, and what puts something there is having seen it plenty of times somewhere nobody was expecting an ad.
Consumer goods on the shelf
Drinks, food, personal care and everything else that gets decided in front of the shelf. Nobody reasons their way into that purchase, they remember it, and for that the brand has to turn up again and again where people are already looking.
Retail and ecommerce
Season launches, store openings and retail dates. A piece runs on a Tuesday and by the weekend the store has traffic, because the creator is already in front of the audience that buys on impulse.
Consumer apps and services
Digital banks, delivery, streaming, phone carriers and anything that gets installed on a phone. The vertical format shows the app in use in fifteen seconds, which is how long somebody takes to decide whether to download it.
Entertainment and events
Premieres, tours, festivals and seasons. Here the creator doesn't announce the event, the creator goes to the event, and the audience sees it from the inside instead of reading it on a graphic.
Formats open today
- Sponsored Instagram reel34
- Sponsored TikTok video34
- Vertical bundle34
- Instagram story with a link34
Across the 34 creators in the segment. Each one lists the formats they take in their profile, and a format that isn't listed isn't on offer.
The 34 in this segment also show up at the event in person, with presence and coverage from inside. See the creators for events
What happens when whoever saw it shares it.
Scale in a single piece
A creator in this segment reaches in one day the audience a media campaign takes weeks to build up. That volume comes in a single piece of content instead of a whole media schedule.
The character is what gets remembered
People come back for the character, not for the topic. When the brand lands inside that character it gets remembered along with them, and repetition works in its favor instead of wearing thin.
Whoever sees it shares it
Content that's funny gets forwarded in private messages, and that forwarding is reach nobody paid for. It's the part of the campaign no platform sells.
What a brand asks first.
How many creators go into a campaign in this segment?
From one creator up to as many as the goal calls for. When the goal is coverage, OHMYBITZ combines profiles whose audiences don't overlap and staggers the dates so the pieces don't step on each other.
Can you ask for a particular tone or a particular script?
The brief is agreed in writing before recording starts, covering what gets said, what gets shown and what stays out. The creator handles the execution in the language their own content already speaks, and that's what makes the piece land as content rather than as an ad.
Is this segment bought the same way as the tech roster?
No. Here what decides it is volume, recall and tone, and the natural unit is the vertical. In tech it's a considered purchase and long form counts for much more.
Where do the audience figures come from?
They're the figures each creator states for their active channels, and they're published by platform on their profile. Average reach is the stated average views per post.
How does booking work?
OHMYBITZ handles the negotiation with the brand and with the creator, and settles the format of the piece together with them. The product, the goal, the dates and a reference budget are enough to get a selection back.
Thirty-four voices people already share.
The product, the goal and a reference budget are enough. The reply comes back with a selection of creators, their demographics and the formats that perform best for each one.