9 creators for hardware and equipment brands.
Gear sells itself when people see it working.
A computer that gets compared on specs almost nobody knows how to read. A peripheral that only makes sense after somebody runs it eight hours. A component you pick by looking at what somebody else built. These 9 creators show up on camera with their own gear in front of 2.7M people who are about to upgrade theirs.
No number on this site is an estimate.
The group in numbers
- Creators9
- Followers, combined2.7M
- Of the roster9 of 18
- MarketsLATAM and Spain
How to read these numbers. Followers are added up per platform, so they are not the same as unique people. Every number comes from the creator's own media kit and its source is declared on their profile. The markets are the five declared countries for this group, and each profile publishes its own country split.
Hardware and equipment in the hands of whoever uses it.
9 of 18 creators
Hardware gets bought on trust in whoever uses it, and no two of them use it the same way. One compiles all day, another records and edits, another runs models locally. Each creator's profile says what they do with their gear, and that's what decides whether your product looks good or comes up short.
TECHProgramming · AI
HolaMundo
- Audience1M
TECHProgramming · Computing
TodoCode
- Audience549.5K
TECHProgramming · Software architecture
Gentleman Programming
- Audience232.4K
TECHProgramming · Software architecture
Programación en español
- Audience212.6K
TECHProgramming · Web development
Deivchoi
- Audience208K
TECHProgramming · AI
Maxi Programa
- Audience173.1K
TECHProgramming · SaaS and startups
Leifer Mendez
- Audience127K
TECHAI · Programming
Franco Balich
- Audience117.3K
TECHComedy · Technology
san_sistema
- Audience45K
What a table of specs can't tell you.
Seen in use for weeks
The gear turns up in the channel's regular content long after the sponsored piece. That sustained presence is the proof a catalog photo never gives.
They've already read the spec sheet
This audience arrives already knowing the specs and looking for what the table doesn't say. How hot it runs, how it sounds, whether the keyboard holds up. Only somebody who has used it can tell you that.
The recommendation gets saved
People look for a setup video for years, because nobody replaces their gear every month. The piece sits there waiting for whoever is buying next quarter.
What a brand asks first.
Do you have to send product?
For hardware it's the norm, because the creator's whole argument is that they used it. Shipping terms and what happens to the unit afterwards are agreed in writing before anything starts.
Can the creator say something negative about the product?
Yes, and it's the reason their audience believes them. The brief sets what gets shown and what stays out, and the opinion on what they tried stays with the creator.
Which format works for a team?
Natural brand integration inside the work itself, and the dedicated video when the product can carry half an hour. Each creator states on their profile what they have open.
How are the creators on this list chosen?
These are the ones who list hardware or gadgets among the brand categories they work with, in the same field their profile publishes.
Your gear gets recommended by someone who works with one.
The product, the goal and the dates are enough to start. The answer comes back with the creators in this group, their demographics and the format that works best for each one.