Benja Calero comedy and lifestyle in Spanish.
Comedy · Lifestyle
Pure YouTube power, with a total audience of 32.8M and real weight in Argentina, Mexico and Chile. He launched his own alfajor and it sold, which is the proof that his community doesn't just watch, it buys. He handles long-form comedy and short viral video equally well, so he fits brands that want international reach and a young audience that trusts what he puts his name on, from consumer goods and snacks to tech, gaming and entertainment.
Audience for Benja Calero.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Benja Calero, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience32.8M
- Instagram1.1M
- TikTok6.2M
- YouTube25.5M
- Average reach per piece1.2M
Demographics
- Men52.3%
- Women47.7%
- Age 13-173.5%
- Age 18-2411%
- Age 25-3437%
- Argentina49%
- Mexico18%
- Chile17%
Only what is loaded gets published. No estimates.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Benja Calero has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
Vertical
Sponsored Instagram reel
A reel produced with your brand, with the option of publishing it as a collaboration if you have an Instagram account.
Sponsored TikTok video
A vertical video published on TikTok, in the tone that platform asks for.
Sponsored YouTube Short
A vertical published as a Short on their YouTube channel.
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Instagram Reel, TikTok video and YouTube Short.
Instagram story with a link
A handheld story, with the link sticker pointing at your destination.
Instagram story sequence
The first story sets up the brand and the second carries the link to your destination.
YouTube
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Benja Calero does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
Here the appearance plays out with the audience. Benja Calero brings their own to the event and tells the event to the people who did not come, on stage, covering it from the inside or in a brand activation, depending on what the organizers want to get across.
Which events fit
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
How it gets booked
Benja Calero lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types2 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What a single post of theirs can move.
Buying reach is easy and expensive. The hard part is getting people to remember it and pass it on. That happens when the message arrives with the face and the name of somebody they already follow, and Benja Calero is one of them.
Volume in a single post
1.2M average views per post, with Argentina as the main market. One post reaches what paid media needs weeks to gather.
It gets shared without asking
Everyday content travels by DM and inside other people's stories. That forwarding is reach nobody invoices for.
Recall with a face and a name
The brand arrives attached to somebody the audience already recognizes, and that does far more for recall than an anonymous impression.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Benja Calero's audience?
32.8M in total. By platform: Instagram 1.1M, TikTok 6.2M, YouTube 25.5M. The figure is truncated, so it never sits above the declared number.
Which countries is Benja Calero's audience in?
The declared markets are Argentina 49%, Mexico 18%, Chile 17%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Benja Calero's audience?
According to the declared data, 52.3% men and 47.7% women; age brackets 13-17 at 3.5%, 18-24 at 11%, 25-34 at 37%.
What does Benja Calero publish?
comedy and lifestyle. Declared average reach is 1.2M views per post.
Which campaign formats does Benja Calero take?
They take sponsored Instagram reel, sponsored TikTok video, sponsored YouTube Short, vertical bundle, Instagram story with a link, Instagram story sequence, ad spot. The one that works best with their audience is sponsored YouTube Short.
How does a campaign with Benja Calero get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. OHMYBITZ runs the negotiation through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Benja Calero do events?
Yes, inside and outside Argentina, where they live. What you can ask for is an appearance with coverage from inside the event, a stage presentation or a brand activation, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with Benja Calero. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Benja Calero already has the audience you need.
Their audience is not a list of impressions. It's people who watch, remember and pass it on. That's where your message arrives with the face and the name of somebody they already recognize.