Capo willy comedy and lifestyle in Spanish.
Comedy · Lifestyle
A character nobody else could play. Willy is retired, supports Racing and hands out dating advice, and his videos are among the most shared in the country, across generations. With an audience of 2.1M across Argentina, Mexico and Chile and mostly men watching, his cheeky humor gets a reaction on the first view. He's for brands that want to break from what's expected and put a charismatic, viral voice with its own identity behind their message.
Audience for Capo willy.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Capo willy, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience2.1M
- Instagram1.1M
- TikTok1M
- Average reach per piece914.6K
Demographics
- Men77.4%
- Women22.5%
- Age 25-3448.4%
- Age 18-2427.3%
- Age 35-4416.2%
- Argentina35%
- Mexico15%
- Chile8.7%
Only what is loaded gets published. No estimates.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Capo willy has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
Vertical
Sponsored Instagram reel
A reel produced with your brand, with the option of publishing it as a collaboration if you have an Instagram account.
A collaborative post also leaves it on your profile and adds your audience to their.
Sponsored TikTok video
A vertical video published on TikTok, in the tone that platform asks for.
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Instagram Reel and TikTok video.
Instagram story with a link
A handheld story, with the link sticker pointing at your destination.
Instagram story sequence
The first story sets up the brand and the second carries the link to your destination.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Capo willy does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
Here the appearance plays out with the audience. Capo willy brings their own to the event and tells the event to the people who did not come, on stage, covering it from the inside or in a brand activation, depending on what the organizers want to get across.
Which events fit
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
How it gets booked
Capo willy lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types2 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What a single post of theirs can move.
Buying reach is easy and expensive. The hard part is getting people to remember it and pass it on. That happens when the message arrives with the face and the name of somebody they already follow, and Capo willy is one of them.
Volume in a single post
914.6K average views per post, with Argentina as the main market. One post reaches what paid media needs weeks to gather.
It gets shared without asking
Everyday content travels by DM and inside other people's stories. That forwarding is reach nobody invoices for.
Recall with a face and a name
The brand arrives attached to somebody the audience already recognizes, and that does far more for recall than an anonymous impression.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Capo willy's audience?
2.1M in total. By platform: Instagram 1.1M, TikTok 1M. The figure is truncated, so it never sits above the declared number.
Which countries is Capo willy's audience in?
The declared markets are Argentina 35%, Mexico 15%, Chile 8.7%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Capo willy's audience?
According to the declared data, 77.4% men and 22.5% women; age brackets 25-34 at 48.4%, 18-24 at 27.3%, 35-44 at 16.2%.
What does Capo willy publish?
comedy and lifestyle. Declared average reach is 914.6K views per post.
Which campaign formats does Capo willy take?
They take sponsored Instagram reel, sponsored TikTok video, vertical bundle, Instagram story with a link, Instagram story sequence. The one that works best with their audience is sponsored Instagram reel.
How does a campaign with Capo willy get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. OHMYBITZ runs the negotiation through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Capo willy do events?
Yes, inside and outside Argentina, where they live. What you can ask for is an appearance with coverage from inside the event, a stage presentation or a brand activation, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with Capo willy. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Capo willy already has the audience you need.
Their audience is not a list of impressions. It's people who watch, remember and pass it on. That's where your message arrives with the face and the name of somebody they already recognize.