Deivchoi programming and web development in Spanish.
Programming · Web development · AI
A working software engineer who teaches real programming in Spanish with no hype. 208K+ YouTube subscribers, 5.5% engagement and a community that's 91% male, aged 25 to 34, spread across Argentina, Mexico and Colombia. He's still a dev in industry rather than an educator who stopped writing code, so he only recommends what he uses on the job. A strong fit for IDEs and AI coding tools, hosting and deployment, domains, VPN and hardware for devs.
A working industry dev teaching real programming in Spanish, with no hype.
Editorial profile · OHMYBITZ
Audience for Deivchoi.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Deivchoi, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience208K
- YouTube208K
- Instagram9.6K
- TikTok122.7K
- Average reach per piece5.7K
- Engagement5.5%
Demographics
- Men91.4%
- Women8.6%
- Age 25-3445.7%
- Age 18-2428.6%
- Age 35-4416%
- Argentina31.6%
- Mexico17.4%
- Colombia13.3%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Deivchoi talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Programming in Spanish for LATAM. Real code tutorials crossed with the experience of somebody who writes code for a living every day.
Topics covered
- Web development
- Career as a software engineer
- Web apps with AI
Who listens
Software development students and IT employees across LATAM, right at the stage of putting together their setup and their first portfolio. The audience is 91% male, mostly aged 25 to 34, centered on Argentina, Mexico and Colombia.
Who is behind it
David, a working software engineer who makes tech content in his spare time. Teaching isn't his profession. He's a dev first, and that gives the content an authority and an honesty that come through.
Which brands fit
- IDEs and AI coding tools
- Hosting and deployment
- Domains
- VPN
- Hardware for devs
- Productivity software
His audience is putting together a setup and a first portfolio, and they trust what he recommends because he uses it himself at work. He doesn't promote anything he hasn't tried.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Bootcamps promising a fast job
- Trading and speculative crypto
- Casinos and betting
- Marketing built on artificial urgency
He turns down the 'get a job in 30 days' promise because it isn't honest about what the tech market is really like, along with anything that preys on his audience's money worries.
Why Deivchoi
He really is a full-time dev, not an educator who stopped writing code, so he judges a product the way the industry does and not the way a marketer does. He also keeps an active relationship with his community, answers comments, streams, and runs a paid community with hundreds of members, so when he recommends something it reads as advice rather than an ad.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Deivchoi has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
Good for coverage, recall and messages without a buy-now call to action. It performs on broad channels, and it adds up when it runs alongside a natural integration and a dedicated video inside the same campaign.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Deivchoi does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Deivchoi already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Deivchoi lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Deivchoi built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Deivchoi names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Deivchoi's audience?
208K in total. By platform: YouTube 208K, Instagram 9.6K, TikTok 122.7K. The published total is not the sum of the platforms listed, and the reason is stated in their public media kit, linked on this page. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Deivchoi's audience in?
The markets declared in their media kit are Argentina 31.6%, Mexico 17.4%, Colombia 13.3%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Deivchoi's audience?
According to their media kit, 91.4% men and 8.6% women; age brackets 25-34 at 45.7%, 18-24 at 28.6%, 35-44 at 16%.
What does Deivchoi publish?
programming, web development and AI. Declared average reach is 5.7K views per post.
Which brand categories fit Deivchoi?
Deivchoi declares a fit with IDEs and AI coding tools, Hosting and deployment, Domains, VPN, Hardware for devs, Productivity software. His audience is putting together a setup and a first portfolio, and they trust what he recommends because he uses it himself at work. He doesn't promote anything he hasn't tried.
Which brands does Deivchoi turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down bootcamps promising a fast job, trading and speculative crypto, casinos and betting, marketing built on artificial urgency. He turns down the 'get a job in 30 days' promise because it isn't honest about what the tech market is really like, along with anything that preys on his audience's money worries.
Which campaign formats does Deivchoi take?
They take natural brand integration, dedicated organic video, ad spot. The one that works best with their audience is ad spot.
How does a campaign with Deivchoi get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Deivchoi do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with Deivchoi. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Deivchoi already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.