Programación en español programming and software architecture.
Programming · Software architecture · AI
Software development in Spanish, built on showing what goes wrong as much as what works. An audience of 212K+ that leans heavily toward Spain, Mexico and Colombia, made up of devs aged 25 to 44 who want to write better code and compare their solutions with his. He actively filters what's useful out of the hype. A fit for hardware, servers and hosting, VPN, and automation and AI services, because his community follows every change to his setup.
I'm filtering through all the hype and noise for what's genuinely useful to my community.
Editorial profile · OHMYBITZ
Audience for Programación en español.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Programación en español, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience212.6K
- YouTube37.5K
- Instagram109.8K
- TikTok42.3K
- Average reach per piece376
- Engagement3.7%
Demographics
- Men96.6%
- Women3.4%
- Age 25-3441%
- Age 35-4425.8%
- Age 18-2417.1%
- Spain25.9%
- Mexico16.2%
- Colombia15.1%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Programación en español talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
A place to share and learn software development in Spanish, with content that's honest and technical.
Topics covered
- Software development
- Best practices
- Methodologies
- AI
- Architecture
- Freelancing
- Reviews and setup
- Fundamentals
Who listens
Developers who want to write better software and compare their solutions with the channel's. It has the highest share of Spain in the roster (25.9%), followed by Mexico and Colombia, and the most male audience of all (96.6%).
Who is behind it
Tech lead, mentor and YouTuber. He shares his mistakes and his wins on the long road of being a developer.
Which brands fit
- Hardware
- Servers and hosting
- VPN
- Automation and AI
His community likes watching his setup get better, and it's always looking for somewhere to host its projects and for ways to get more done.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Bootcamps
- Training academies and courses
They tend to charge a lot, promise things they can't deliver and teach a basic syllabus, sometimes built out of information that's free and public.
Why Programación en español
He treats a collaboration as a commitment to his community. Every integration has to be useful to the person watching and not just to the brand, and the content has to stay natural and worth watching.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Programación en español has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
The topic leads and the brand comes in where the resolution calls for it, so the viewer never feels an ad break inside the content. It works with a technology product that solves something concrete, like SaaS, hosting, VPS or AI tools.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
Vertical
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Other channels
Sponsored stream
A floating on-screen presence, link messages in the chat and their own mentions at the audience peaks.
Twitch only.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Programación en español does events in Spain and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Programación en español already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Programación en español lives in Spain and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Spain, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inSpain
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Programación en español built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Programación en español names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Programación en español's audience?
212.6K in total. By platform: YouTube 37.5K, Instagram 109.8K, TikTok 42.3K. The published total is not the sum of the platforms listed, and the reason is stated in their public media kit, linked on this page. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Programación en español's audience in?
The markets declared in their media kit are Spain 25.9%, Mexico 16.2%, Colombia 15.1%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Programación en español's audience?
According to their media kit, 96.6% men and 3.4% women; age brackets 25-34 at 41%, 35-44 at 25.8%, 18-24 at 17.1%.
What does Programación en español publish?
programming, software architecture and AI. Declared average reach is 376 views per post.
Which brand categories fit Programación en español?
Programación en español declares a fit with Hardware, Servers and hosting, VPN, Automation and AI. His community likes watching his setup get better, and it's always looking for somewhere to host its projects and for ways to get more done.
Which brands does Programación en español turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down bootcamps, training academies and courses. They tend to charge a lot, promise things they can't deliver and teach a basic syllabus, sometimes built out of information that's free and public.
Which campaign formats does Programación en español take?
They take natural brand integration, dedicated organic video, ad spot, vertical bundle, sponsored stream. The one that works best with their audience is natural brand integration.
How does a campaign with Programación en español get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Programación en español do events?
Yes, inside and outside Spain, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Spain.
They talk to the same audience.
They share a niche with Programación en español. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Programación en español already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.