Maxi Programa programming and AI in Spanish.
Programming · AI · Career
The place to learn programming and to understand where technology is headed. An audience of 173K+, heavily Argentine (78%) and aged 25 to 44, made up of people after a real career change. He doesn't sell a brand head-on. He lays out a path worth following that ends at the product, and steers clear of the stock ad example. A fit for tools that solve something concrete, like VPNs, email marketing and hosting, plus learning brands and productivity gadgets.
Blown away by what's happening in tech right now.
Editorial profile · OHMYBITZ
Audience for Maxi Programa.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Maxi Programa, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience173.1K
- YouTube98.8K
- Instagram49.4K
- TikTok15.2K
- Twitch9.8K
- Average reach per piece18.4K
- Engagement3.5%
Demographics
- Men75.7%
- Women24.4%
- Age 25-3447.5%
- Age 35-4431.5%
- Age 18-2410.7%
- Argentina78.2%
- Colombia3%
- Chile2.7%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Maxi Programa talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Programming, AI and career, for anyone building a solid tech profile.
Topics covered
- Programming
- AI
- Tech
- Courses
- University
Who listens
People after a change of career and of life: professionals looking to switch tracks, the curious, enthusiasts and tech students. Very Argentine (78%), with its core between 25 and 44 and 24% women, above the average for the segment.
Who is behind it
An enthusiast focused on handing his audience the tools and the knowledge to grow. A character in constant development, looking to come out better with every upgrade.
Which brands fit
- Tools that solve something concrete (VPNs, email marketing, hosting)
- Conferences and community
- Tech gadgets and accessories
Someone still learning needs motivation and company along the way, someone already practicing needs specific tools, and someone already working wants their day to day to be more comfortable.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Casinos
- Pay-to-win games
Why Maxi Programa
He doesn't like selling a brand head-on. He'd rather lay out a path worth following that ends up at it. He thinks each proposal through to avoid the example everyone has already seen, and he tends to go against the general opinion, which can make the impact a disruptive one.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Maxi Programa has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
What sets it apart from a branded tutorial is that the viewer's problems carry the thread, and each feature turns up when it is time to solve one. The viewer finishes the video with the product already folded into what they are about to do.
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
Vertical
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Other channels
Sponsored stream
A floating on-screen presence, link messages in the chat and their own mentions at the audience peaks.
On Twitch or on YouTube, whichever he picks.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Maxi Programa does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Maxi Programa already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Maxi Programa lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Maxi Programa built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Maxi Programa names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Maxi Programa's audience?
173.1K in total. By platform: YouTube 98.8K, Instagram 49.4K, TikTok 15.2K, Twitch 9.8K. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Maxi Programa's audience in?
The markets declared in their media kit are Argentina 78.2%, Colombia 3%, Chile 2.7%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Maxi Programa's audience?
According to their media kit, 75.7% men and 24.4% women; age brackets 25-34 at 47.5%, 35-44 at 31.5%, 18-24 at 10.7%.
What does Maxi Programa publish?
programming, AI and career. Declared average reach is 18.4K views per post.
Which brand categories fit Maxi Programa?
Maxi Programa declares a fit with Tools that solve something concrete (VPNs, email marketing, hosting), Conferences and community, Tech gadgets and accessories. Someone still learning needs motivation and company along the way, someone already practicing needs specific tools, and someone already working wants their day to day to be more comfortable.
Which brands does Maxi Programa turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down casinos, pay-to-win games.
Which campaign formats does Maxi Programa take?
They take natural brand integration, dedicated organic video, ad spot, vertical bundle, sponsored stream. The one that works best with their audience is dedicated organic video.
How does a campaign with Maxi Programa get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Maxi Programa do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with Maxi Programa. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Maxi Programa already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.