Franco Balich AI and programming in Spanish.
AI · Programming · Technology · Robotics
Artificial intelligence, programming, devices and robotics explained without taking anything for granted. An audience of 117K+ spread across Latin America, with its core between 25 and 44 among technology students, juniors and working professionals, and reach as well to people who use technology all day without working in it. A researcher and university lecturer, he runs every video against criteria he's written down, and he won't name a product he hasn't used first. A fit for AI and productivity tools, learning platforms, hosting and cloud, consumer hardware and maker components.
A technology creator who learned to explain it so anyone gets it, and who wants to take that further.
Editorial profile · OHMYBITZ
Audience for Franco Balich.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Franco Balich, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience117.3K
- Instagram57K
- TikTok52.5K
- YouTube7.8K
- Average reach per piece4.4K
- Engagement1.7%
Demographics
- Men84.5%
- Women15.5%
- Age 25-3437.3%
- Age 35-4425%
- Age 18-2416.7%
- Argentina25.2%
- Mexico14.5%
- Colombia12.5%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Franco Balich talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Technology explained for anyone. Artificial intelligence, programming, devices and robotics, kept practical and taking nothing for granted.
Topics covered
- AI for work, study and productivity
- Programming
- Technology and devices
- Robotics, IoT and automation
Who listens
The core is 25 to 44, among technology students, juniors and working professionals, with reach into people who don't work in tech but use it all day. A strong base in Argentina and a presence across the rest of Latin America. The videos are made so that anyone can follow them, so a brand reaches both the person judging it on technical merit and the person just getting into these topics.
Who is behind it
A researcher, developer and university lecturer. He does research in robotics and AI, runs a 3D creative lab and teaches on a systems engineering degree. He builds software projects and makes content to pass on what he knows. Teaching taught him that these subjects often go over people's heads not because they're complicated but because somebody explained them badly.
Which brands fit
- AI tools and productivity apps
- Learning platforms
- Hosting, VPS and cloud services
- Consumer hardware and devices
- Electronics, 3D printing and maker components
These are the categories he already talks about. A campaign on any of them doesn't open a new subject, it lands inside one his audience has been following for a while, which is why they take to it more easily.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Alcohol, tobacco and vapes
- Products he hasn't been able to try first
He keeps healthy habits and talks about them with his audience. And with something he hasn't tried he has no experience to back anything up, so he won't recommend it.
Why Franco Balich
The most important thing he has with his audience is their trust, and once that's gone it doesn't come back. So he runs every video and every brand against criteria he's written down. If it doesn't solve something concrete for the people watching, he turns it down. And he won't recommend anything he hasn't properly used. When he talks about a product he isn't reading a brief, he's telling you how it went for him, and that comes through on the other side of the screen.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Franco Balich has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
Vertical
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Full vertical coverage from a single production.
Sponsored Instagram reel
A reel produced with your brand, with the option of publishing it as a collaboration if you have an Instagram account.
Sponsored TikTok video
A vertical video published on TikTok, in the tone that platform asks for.
Instagram story with a link
A handheld story, with the link sticker pointing at your destination.
Instagram story sequence
The first story sets up the brand and the second carries the link to your destination.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Franco Balich does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Franco Balich already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Franco Balich lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Franco Balich built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Franco Balich names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Franco Balich's audience?
117.3K in total. By platform: Instagram 57K, TikTok 52.5K, YouTube 7.8K. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Franco Balich's audience in?
The markets declared in their media kit are Argentina 25.2%, Mexico 14.5%, Colombia 12.5%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Franco Balich's audience?
According to their media kit, 84.5% men and 15.5% women; age brackets 25-34 at 37.3%, 35-44 at 25%, 18-24 at 16.7%.
What does Franco Balich publish?
AI, programming, technology and robotics. Declared average reach is 4.4K views per post.
Which brand categories fit Franco Balich?
Franco Balich declares a fit with AI tools and productivity apps, Learning platforms, Hosting, VPS and cloud services, Consumer hardware and devices, Electronics, 3D printing and maker components. These are the categories he already talks about. A campaign on any of them doesn't open a new subject, it lands inside one his audience has been following for a while, which is why they take to it more easily.
Which brands does Franco Balich turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down alcohol, tobacco and vapes, products he hasn't been able to try first. He keeps healthy habits and talks about them with his audience. And with something he hasn't tried he has no experience to back anything up, so he won't recommend it.
Which campaign formats does Franco Balich take?
They take vertical bundle, sponsored Instagram reel, sponsored TikTok video, Instagram story with a link, Instagram story sequence. The one that works best with their audience is vertical bundle.
How does a campaign with Franco Balich get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Franco Balich do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with Franco Balich. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Franco Balich already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.