Gentleman Programming programming and software architecture in Spanish.
Programming · Software architecture · AI
Google Developer Expert in Angular and Microsoft MVP, verifiable credentials behind an audience of 232K+. He teaches architecture and AI-assisted development on the principle that concepts come before code, and he publishes his own open-source stack for working with agents from the terminal. The community is niche, 91.7% male, 57% aged 25 to 34, centered on Argentina, Colombia and Mexico, highly technical and loyal. A fit for AI agents and models, terminal tools and CLIs, learning platforms, hosting and VPS, hardware for developers, and cloud and security services.
The mentor this community needs to learn AI-assisted development without losing the fundamentals.
Editorial profile · OHMYBITZ
Audience for Gentleman Programming.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Gentleman Programming, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience232.4K
- YouTube128K
- Instagram55.5K
- TikTok23.8K
- Average reach per piece14.2K
- Engagement3%
Demographics
- Men91.7%
- Women8.3%
- Age 25-3457.3%
- Age 35-4424.9%
- Age 18-2412.7%
- Argentina32.2%
- Colombia12.6%
- Mexico11%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Gentleman Programming talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Real software development, from the concepts to the code: architecture, good practice and a lot of building with AI.
Topics covered
- Web development (Angular, React, TypeScript)
- Software architecture
- Building with AI and agents
- Developer tooling
- Career
Who listens
Developers at every level, from juniors looking for a first job to seniors who want to go deeper into architecture and AI. A lot of self-taught people looking for a mentor who talks straight. A technical, loyal audience with its core between 25 and 34, which is 57% of the total.
Who is behind it
Alan, Google Developer Expert in Angular and Microsoft MVP. Self-taught: he learned on his own, without a mentor, and that is where the insistence on teaching with energy and without hype comes from.
Which brands fit
- AI agents and models
- Terminal tools and CLIs
- Technical learning platforms
- Hosting and VPS
- Hardware for developers
- Cloud and security
His audience is working devs who invest in their setup, their training and their projects, and they trust what he recommends because they know he actually uses it.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Casinos and betting
- Miracle trading
- Courses promising fast results
They go against everything he teaches. He also will not recommend products that do not deliver. His community trusts him and that trust is not up for negotiation.
Why Gentleman Programming
This is not a channel reading a script. He is a working professional with verifiable credentials, Google Developer Expert and Microsoft MVP, and a community built on trust. When he recommends something it is because he uses it day to day. His audience is niche and hard to reach with conventional advertising.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Gentleman Programming has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
What sets it apart from a branded tutorial is that the viewer's problems carry the thread, and each feature turns up when it is time to solve one. The viewer finishes the video with the product already folded into what they are about to do.
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
Vertical
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Adds Facebook Reels to the set.
Other channels
Sponsored stream
A floating on-screen presence, link messages in the chat and their own mentions at the audience peaks.
Simulcast on Twitch, YouTube and Kick.
Sponsored post on X
A post in their usual tone and a single link to your destination.
Sponsored post on LinkedIn
Same logic as X, with the professional audience a brand does not reach on its own.
Discord server campaign
Activity inside their most committed community, from live demos with your team to posts with a link.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Gentleman Programming does events in Spain and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Gentleman Programming already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Gentleman Programming lives in Spain and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Spain, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inSpain
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
AI adoption with the person who built the stack.
Your team already has the agents installed and every developer uses them their own way. Context is lost when the session closes, two people solve the same problem in different ways, and review arrives once the code is already on the branch. Alan Buscaglia published the five tools he uses to fix that, and he trains the teams that adopt them, working on the company's own code rather than on an example.
The stack
Five open-source tools that give the agent your team already has installed a memory that survives the session, a way of working, and an evidence-backed review before the commit leaves the machine. They run on fifteen agent runtimes, so the company is not tied to one vendor's tool, they install with a single command per machine, and they ship under MIT, except Gentleman.Dots which is Apache 2.0, so the security team can audit the code before adopting it.
gentle-ai
Sets up the whole ecosystem. It adds memory, a planning flow, a skills library, MCP servers, model routing and an evidence-backed review step to the agent.
engram
Persistent memory for any agent. A Go binary with SQLite and full-text search, exposed over the command line, an API, MCP and the terminal. What the team decided on Tuesday is still there on Thursday.
gentle-pi
The development harness. Spec before code, scoped subagents, test evidence and units of work reviewed one at a time.
gga
Gentleman Guardian Angel reviews the code before the commit leaves the machine. It runs as a pre-commit hook, so the fix arrives while it is still cheap.
Gentleman.Dots
The same environment on every desktop. A terminal installer for shells and editors, so the team shares a configuration instead of each person rebuilding it.
Source: gentlemanprogramming.com and the stack's public repositories, read on September 9, 2026.
The programs
AI Adoption Program
A team diagnostic, four sessions and a deliverable. Two sessions before rollout, one with the whole team and one with the tech leads, and the two equivalents afterwards, with real usage behind them. The deliverable is the documentation and the flows written for that team.
The team about to adopt agents that needs a method more than another license.
Hands-on with Your Codebase
Three sessions on the company's own code, no theory. The problems the team has today are collected, solved live with the stack in front of them, and the recommendations are calibrated against what came out of it.
The team that has already experimented and wants to see the method applied to its own repository.
Phased Engagement
Adoption in phases, across several teams or several quarters, with scope and outcome defined phase by phase.
The company moving more than one team that needs the change to hold over time.
Talk or keynote
The same talk Alan gives at JSConf Spain, Codemotion Madrid and Nerdearla, adapted to an internal event or a conference. Code review in the age of AI, agent orchestration, and the step from vibe coding to engineering.
The internal event, the conference, or the start of a longer program.
When it starts
Alan takes four companies per quarter and no more. Once the four slots are taken, a company that confirms afterwards starts its training the following quarter, so the start date depends on when it closes. A program starts at 8,000 USD and is quoted by scope, not by piece.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Gentleman Programming built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Gentleman Programming names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Gentleman Programming's audience?
232.4K in total. By platform: YouTube 128K, Instagram 55.5K, TikTok 23.8K. The published total is not the sum of the platforms listed, and the reason is stated in their public media kit, linked on this page. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Gentleman Programming's audience in?
The markets declared in their media kit are Argentina 32.2%, Colombia 12.6%, Mexico 11%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Gentleman Programming's audience?
According to their media kit, 91.7% men and 8.3% women; age brackets 25-34 at 57.3%, 35-44 at 24.9%, 18-24 at 12.7%.
What does Gentleman Programming publish?
programming, software architecture and AI. Declared average reach is 14.2K views per post.
Which brand categories fit Gentleman Programming?
Gentleman Programming declares a fit with AI agents and models, Terminal tools and CLIs, Technical learning platforms, Hosting and VPS, Hardware for developers, Cloud and security. His audience is working devs who invest in their setup, their training and their projects, and they trust what he recommends because they know he actually uses it.
Which brands does Gentleman Programming turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down casinos and betting, miracle trading, courses promising fast results. They go against everything he teaches. He also will not recommend products that do not deliver. His community trusts him and that trust is not up for negotiation.
Which campaign formats does Gentleman Programming take?
They take natural brand integration, dedicated organic video, ad spot, vertical bundle, sponsored stream, sponsored post on X, sponsored post on LinkedIn, Discord server campaign. The one that works best with their audience is dedicated organic video.
How does a campaign with Gentleman Programming get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Gentleman Programming do events?
Yes, inside and outside Spain, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Spain.
Does Gentleman Programming run training for companies?
Yes. Alongside campaigns, Gentleman Programming runs AI adoption programs for development teams, working on the company's own code and with the open-source tools they publish. They take 4 companies per quarter, so the start date depends on which slots are still open when the company confirms. The program starts at 8.000 USD.
They talk to the same audience.
They share a niche with Gentleman Programming. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Gentleman Programming already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.