Lean Riccio law and true crime in Spanish.
Law · True Crime · Science communication
Law and legal true crime for an audience of 3.5M+, 1.5M of it on YouTube alone, with 238K average views per long-form video. His audience is adult, aged 25 to 54, 65% male and 75% Argentine, with more spending power and a real interest in professional life. He brings seriousness and careful production, with a focus on values that gets people talking. A fit for technology, finance and learning platforms.
A serious, thoughtful voice on the legal and the moral side of a story.
Editorial profile · OHMYBITZ
Audience for Lean Riccio.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Lean Riccio, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience3.5M
- YouTube1.5M
- Instagram374.7K
- TikTok863.8K
- Average reach per piece238.2K
- Engagement4.6%
Demographics
- Men64.6%
- Women35.4%
- Age 25-3436.5%
- Age 35-4420.2%
- Age 18-2416.1%
- Argentina75%
- Uruguay5%
- Mexico3.7%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Lean Riccio talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
An educational law channel, half general-interest subjects and half legal true crime.
Topics covered
- Argentine and international true crime
- Law
- Documentary storytelling
Who listens
An adult audience, mostly male (65%), aged 25 to 54 with its core between 25 and 44, and a very strong Argentine base (75%). It's the audience with the most spending power in the roster.
Who is behind it
A lawyer who makes educational documentary content. Proactive, straight with people and a hard worker, he connects with his audience through the values running underneath the subjects he covers.
Which brands fit
- Technology
- Finance
- Learning platforms
His audience is interested in professional life and adult life, or in learning. It's a curious community that wants to get better.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Casinos
He's against gambling. He also rules out law firms that compete with his own.
Why Lean Riccio
Seriousness, professionalism and good production quality, in front of an adult audience that spends more.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Lean Riccio has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
The topic leads and the brand comes in where the resolution calls for it, so the viewer never feels an ad break inside the content. It works with a technology product that solves something concrete, like SaaS, hosting, VPS or AI tools.
Vertical
Sponsored Instagram reel
A reel produced with your brand, with the option of publishing it as a collaboration if you have an Instagram account.
Assessed depending on the brand and the campaign.
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Assessed depending on the brand and the campaign.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Lean Riccio does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Lean Riccio already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Education, outreach and learning
Education fairs, science weeks, teacher conferences and talks at universities and schools. An auditorium that came to learn stays when the stage explains well, and looks at its phones when it hears an ad.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Lean Riccio lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Lean Riccio built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Lean Riccio names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Lean Riccio's audience?
3.5M in total. By platform: YouTube 1.5M, Instagram 374.7K, TikTok 863.8K. The published total is not the sum of the platforms listed, and the reason is stated in their public media kit, linked on this page. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Lean Riccio's audience in?
The markets declared in their media kit are Argentina 75%, Uruguay 5%, Mexico 3.7%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Lean Riccio's audience?
According to their media kit, 64.6% men and 35.4% women; age brackets 25-34 at 36.5%, 35-44 at 20.2%, 18-24 at 16.1%.
What does Lean Riccio publish?
law, true crime and science communication. Declared average reach is 238.2K views per post.
Which brand categories fit Lean Riccio?
Lean Riccio declares a fit with Technology, Finance, Learning platforms. His audience is interested in professional life and adult life, or in learning. It's a curious community that wants to get better.
Which brands does Lean Riccio turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down casinos. He's against gambling. He also rules out law firms that compete with his own.
Which campaign formats does Lean Riccio take?
They take natural brand integration, sponsored Instagram reel, vertical bundle. The one that works best with their audience is natural brand integration.
How does a campaign with Lean Riccio get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Lean Riccio do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
Other voices from the same segment.
The biggest names in the same segment. None of them shares a niche with Lean Riccio, so they add audience from a different angle.
Lean Riccio already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.