TodoCode programming and computing in Spanish.
Programming · Computing · Career
Computing and programming without the jargon, from courses and career advice to mock interviews and fun facts. Luisina has 549K+ followers across six platforms (YouTube, Instagram, TikTok, LinkedIn, Twitch and X), over a million monthly views on YouTube alone and a young audience, 75% of it aged 18 to 34 and spread right across LATAM. A broad fit inside the tech ecosystem, from hardware to software to fintech.
A natural teacher, and nothing like the rest.
Editorial profile · OHMYBITZ
Audience for TodoCode.
Reach is worth nothing if the message lands on the wrong people. This is who listens to TodoCode, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience549.5K
- YouTube280.5K
- Instagram106K
- TikTok64.5K
- LinkedIn46.2K
- Twitch26.3K
- X26K
Demographics
- Men80.5%
- Women19.4%
- Age 18-2437.7%
- Age 25-3437%
- Age 35-4415.4%
- Argentina25.8%
- Mexico15.3%
- Colombia13.3%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what TodoCode talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Computing and programming without the jargon or the big words.
Topics covered
- Programming courses
- Computing
- Career advice
- Stories
- Fun facts
- Mock interviews
Who listens
People with a general interest in tech. It's the youngest audience in the roster (37.7% aged 18 to 24) and the most evenly spread across countries, between Argentina, Mexico, Colombia and Peru.
Who is behind it
Luisina de Paula, computer engineer, university lecturer and founder of TodoCode. She's passionate about technology and about never being done learning.
Which brands fit
- Hardware
- Software
- Fintech
- The tech ecosystem in general
Her audience is varied, so she doesn't limit herself to one vertical. She judges each proposal by whether it's any use to her community. She's also the only one in the roster with a strong presence on LinkedIn and Twitch.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Casinos and betting
- Bootcamps that promise the impossible
They don't meet her standards for transparency and honesty.
Why TodoCode
She delivers on time and delivers what was agreed, and she has the charisma to say it in her own words and mean it. Her audience trusts her judgment and knows that if she recommends something it's because she'd use it.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what TodoCode has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
What sets it apart from a branded tutorial is that the viewer's problems carry the thread, and each feature turns up when it is time to solve one. The viewer finishes the video with the product already folded into what they are about to do.
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
Vertical
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
Adds Facebook Reels to the set.
Other channels
Sponsored stream
A floating on-screen presence, link messages in the chat and their own mentions at the audience peaks.
Twitch only.
Sponsored post on X
A post in their usual tone and a single link to your destination.
Sponsored post on LinkedIn
Same logic as X, with the professional audience a brand does not reach on its own.
Discord server campaign
Activity inside their most committed community, from live demos with your team to posts with a link.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. TodoCode does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what TodoCode already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
TodoCode lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. TodoCode built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When TodoCode names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is TodoCode's audience?
549.5K in total. By platform: YouTube 280.5K, Instagram 106K, TikTok 64.5K, LinkedIn 46.2K, Twitch 26.3K, X 26K. The figure is truncated, so it never sits above what their media kit declares.
Which countries is TodoCode's audience in?
The markets declared in their media kit are Argentina 25.8%, Mexico 15.3%, Colombia 13.3%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in TodoCode's audience?
According to their media kit, 80.5% men and 19.4% women; age brackets 18-24 at 37.7%, 25-34 at 37%, 35-44 at 15.4%.
Which brand categories fit TodoCode?
TodoCode declares a fit with Hardware, Software, Fintech, The tech ecosystem in general. Her audience is varied, so she doesn't limit herself to one vertical. She judges each proposal by whether it's any use to her community. She's also the only one in the roster with a strong presence on LinkedIn and Twitch.
Which brands does TodoCode turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down casinos and betting, bootcamps that promise the impossible. They don't meet her standards for transparency and honesty.
Which campaign formats does TodoCode take?
They take natural brand integration, dedicated organic video, ad spot, vertical bundle, sponsored stream, sponsored post on X, sponsored post on LinkedIn, Discord server campaign. The one that works best with their audience is dedicated organic video.
How does a campaign with TodoCode get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does TodoCode do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with TodoCode. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
TodoCode already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.