Dot Dager programming and comedy in Spanish.
Programming · Comedy · Entertainment
Technical edutainment with an irreverent streak: programming, philosophy and economics with the solemnity taken out, for 350K+ followers at 10% engagement, which puts him in the top 25% of creators at his reach. His audience is 94.6% male, mostly 25 to 34 and heavily Argentine (54.7%), the kind of programmers conventional advertising has a hard time reaching. A fit for IT tools, fintech, and learning and productivity products.
He mixes technology, analysis and humor to make complicated things sound simple.
Editorial profile · OHMYBITZ
Audience for Dot Dager.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Dot Dager, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience350.4K
- YouTube144K
- Instagram110.3K
- TikTok42.6K
- YouTube · Dager Clips36.1K
- YouTube · El Antro de Dager4K
- Average reach per piece8.7K
- Engagement10%
Demographics
- Men94.6%
- Women5.4%
- Age 25-3449.8%
- Age 18-2427.2%
- Age 35-4415.6%
- Argentina54.7%
- Mexico9.6%
- Colombia6.7%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Dot Dager talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Technical subjects, philosophy and comedy in the same place. In his words, a seedy dive bar.
Topics covered
- Programming
- Philosophy
- Economics
- News
- Entertainment
Who listens
Programmers and the people around them, the ones who like irreverent humor and interesting subjects handled without a straight face. 94.6% male, with its core between 25 and 34 and a heavy Argentine concentration.
Who is behind it
Senior full-stack developer, musician and compulsive joke teller, drawn to where the technical side, philosophy and comedy meet.
Which brands fit
- Technical solutions and IT tools
- Fintech
- Learning platforms
- Productivity
With that many programmers watching, anything technical lands on its own, and since the channel runs on edutainment, anything to do with learning and getting things made fits right in.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Betting companies
- Bootcamps
- Political advertising
He finds betting ethically unacceptable and a bad move PR-wise, and bootcamps are a dirty word in the industry. He has political opinions and he's vocal about them, so he doesn't rent them out for paid campaigning.
Why Dot Dager
He works for the brand that wants a thought-out integration rather than an ad read. What he does best is explain products and ideas clearly, with judgment and personality, hooking them into subjects his audience already follows so it never sounds bolted on.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Dot Dager has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube · DotDager
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
The topic leads and the brand comes in where the resolution calls for it, so the viewer never feels an ad break inside the content. It works with a technology product that solves something concrete, like SaaS, hosting, VPS or AI tools.
The format that holds up the channel's cinematic feel.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
Needs creative freedom over the piece.
Assessed depending on the brand and the campaign.
YouTube · Dager Clips
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
The only format on this channel.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Dot Dager does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Dot Dager already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Dot Dager lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Dot Dager built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Dot Dager names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Dot Dager's audience?
350.4K in total. By platform: YouTube 144K, Instagram 110.3K, TikTok 42.6K, YouTube · Dager Clips 36.1K, YouTube · El Antro de Dager 4K. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Dot Dager's audience in?
The markets declared in their media kit are Argentina 54.7%, Mexico 9.6%, Colombia 6.7%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Dot Dager's audience?
According to their media kit, 94.6% men and 5.4% women; age brackets 25-34 at 49.8%, 18-24 at 27.2%, 35-44 at 15.6%.
What does Dot Dager publish?
programming, comedy and entertainment. Declared average reach is 8.7K views per post.
Which brand categories fit Dot Dager?
Dot Dager declares a fit with Technical solutions and IT tools, Fintech, Learning platforms, Productivity. With that many programmers watching, anything technical lands on its own, and since the channel runs on edutainment, anything to do with learning and getting things made fits right in.
Which brands does Dot Dager turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down betting companies, bootcamps, political advertising. He finds betting ethically unacceptable and a bad move PR-wise, and bootcamps are a dirty word in the industry. He has political opinions and he's vocal about them, so he doesn't rent them out for paid campaigning.
Which campaign formats does Dot Dager take?
They take natural brand integration, dedicated organic video, ad spot. The one that works best with their audience is natural brand integration.
How does a campaign with Dot Dager get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Dot Dager do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
They talk to the same audience.
They share a niche with Dot Dager. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Dot Dager already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.