Héctor de León programming and software development in Spanish.
Programming · Software development
Software development concepts explained pragmatically and with humor, always going after the real use behind the theory. With 226K+ subscribers and 9.1% engagement, he brings together old-school programmers and newer ones, people who already know the technical side and judge every recommendation on their own terms. He's the most Mexican profile on the roster (30%) and the one with the oldest audience, 41% of it over 35. A fit for hosting, AI models, VPNs and English language schools.
Always digging deeper into how things work.
Editorial profile · OHMYBITZ
Audience for Héctor de León.
Reach is worth nothing if the message lands on the wrong people. This is who listens to Héctor de León, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience226K
- YouTube226K
- Average reach per piece19.9K
- Engagement9.1%
Demographics
- Men96.8%
- Women3.2%
- Age 25-3440%
- Age 35-4427.8%
- Age 45-5413.6%
- Mexico29.9%
- Colombia14%
- Argentina12.5%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what Héctor de León talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Concepts for building software the pragmatic way, with a bit of humor.
Topics covered
- Software development
Who listens
Old-school programmers and newer ones, all of them with technical knowledge already. The audience is 96.8% male and notably older: 40% is between 25 and 34 and another 41% is over 35. Mostly Mexican (29.9%), then Colombia and Argentina.
Who is behind it
Héctor de León, a programmer who explains things for a living. He likes going deep into complex concepts and always looking for where they turn out to be useful.
Which brands fit
- Hosting
- AI models
- English language schools
- VPNs
His audience already has the technical background, so a brand selling products for programmers lands directly.
What they will not take
The applies, plus the categories this creator turns down on their own:
- Casinos
- AI wrappers
Why Héctor de León
The people watching are already technical, so a brand with a product for programmers reaches an audience that understands what it's being offered and can judge it.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what Héctor de León has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
YouTube
Natural brand integration
The video is built around a problem your audience recognizes, and your product shows up as the way out of it.
The topic leads and the brand comes in where the resolution calls for it, so the viewer never feels an ad break inside the content. It works with a technology product that solves something concrete, like SaaS, hosting, VPS or AI tools.
Dedicated organic video
A whole video built around your product, put together from the pain points its features resolve.
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. Héctor de León does events in Mexico and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what Héctor de León already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
Héctor de León lives in Mexico and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Mexico, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inMexico
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. Héctor de León built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When Héctor de León names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is Héctor de León's audience?
226K in total. By platform: YouTube 226K. The figure is truncated, so it never sits above what their media kit declares.
Which countries is Héctor de León's audience in?
The markets declared in their media kit are Mexico 29.9%, Colombia 14%, Argentina 12.5%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in Héctor de León's audience?
According to their media kit, 96.8% men and 3.2% women; age brackets 25-34 at 40%, 35-44 at 27.8%, 45-54 at 13.6%.
What does Héctor de León publish?
programming and software development. Declared average reach is 19.9K views per post.
Which brand categories fit Héctor de León?
Héctor de León declares a fit with Hosting, AI models, English language schools, VPNs. His audience already has the technical background, so a brand selling products for programmers lands directly.
Which brands does Héctor de León turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. They also turn down casinos, ai wrappers.
Which campaign formats does Héctor de León take?
They take natural brand integration, dedicated organic video, ad spot. The one that works best with their audience is natural brand integration.
How does a campaign with Héctor de León get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does Héctor de León do events?
Yes, inside and outside Mexico, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Mexico.
They talk to the same audience.
They share a niche with Héctor de León. A campaign with two or three voices from the same ground covers more audience without repeating the same message.
Héctor de León already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.