san_sistema comedy and technology in Spanish.
Comedy · Technology · Computing
Comedy and technology, plus the podcast 'De Informáticos para Informáticos', where he interviews well-known names in the industry. With 45K followers he pulls an average of 74K views per reel and 1.1M monthly reach, a 5% engagement rate that puts him in the top 5% of his size range, with Instagram growing 18% a month. His audience is the most gender-balanced in the roster (35% women) and the most Argentine. A fit for AI and programming tools, educational platforms and hardware.
A curious, ambitious creator who wants to turn computing into an experience.
Editorial profile · OHMYBITZ
Audience for san_sistema.
Reach is worth nothing if the message lands on the wrong people. This is who listens to san_sistema, where they are and how old they are, so you know before you invest whether these are the people you have to convince.
Audience
- Total audience45K
- Instagram30.8K
- TikTok11.7K
- YouTube2.5K
- Average reach per piece74.1K
- Engagement5%
Demographics
- Men64.5%
- Women35.5%
- Age 25-3438.1%
- Age 18-2425.2%
- Age 35-4420.5%
- Argentina40.2%
- Mexico10.1%
- Chile9.4%
Only what is loaded and sourced gets published. No estimates.
What they publish and who listens.
An integration works when the product lands in a topic the channel was already covering. This is what san_sistema talks about, who follows them and which categories fit, so you can tell whether your brand lands naturally or sounds like an ad stuck on top.
In short
Comedy videos about technology, plus a computing podcast with big names from the industry.
Topics covered
- Computing
- Comedy
- University
- Technology
- Learning
Who listens
A tech community of every kind, from people just starting out to people already working in IT. Some come for the comedy and some for the podcast. It's the most gender-balanced audience in the tech roster (35.5% women), with its core between 18 and 34 and a strong Argentine base (40%), followed by Mexico and Chile.
Who is behind it
A systems graduate and software developer. He gives an honest account of what studying and working in technology is actually like, and he hosts the podcast 'De Informáticos para Informáticos'. Self-taught, and someone who values honesty, humor and conversations that get past the surface.
Which brands fit
- AI and programming tools
- Educational platforms
- Tech hardware
- The tech ecosystem
They fit naturally into his reels and into the podcast, where he shares real experience and interviews with well-known names. He offers reels, mentions and podcast appearances as collaboration formats. His reach-to-follower ratio is the highest in the roster, at 74K average views per reel on a base of 30K followers.
What they will not take
The applies, plus the categories this creator turns down on their own:
He only works with brands and services that are relevant, useful and genuine, and he looks at each one case by case.
Why san_sistema
His content mixes comedy, plain explanation and technology, which lets him reach IT people and a general audience alike. Through the character of the IT guy in everyday life, brands fit into the story naturally.
What you can do on their channels.
A format only opens when there is something to carry it in front of the audience, and they do not all perform the same. This is what san_sistema has open today and which of those formats works best, so you walk into the meeting knowing what to ask for.
Vertical
Sponsored Instagram reel
A reel produced with your brand, with the option of publishing it as a collaboration if you have an Instagram account.
A collaborative post also leaves it on your profile and adds your audience to their.
Vertical bundle
The same vertical produced once and published across every one of their vertical channels.
An Instagram reel and a TikTok video.
Instagram story with a link
A handheld story, with the link sticker pointing at your destination.
Instagram story sequence
The first story sets up the brand and the second carries the link to your destination.
YouTube
Ad spot
Explicit advertising of 30 to 45 seconds at the start or in the middle of the video, independent of the topic.
The only format on his YouTube channel.
What they can do at your event.
A main stage that needs somebody this audience already listens to. A panel where somebody argues in earnest. A date that has to be locked before the program goes to print. san_sistema does events in Argentina and abroad, and this is what you can ask for.
What you can ask for
The usual is the main stage, with a talk about what san_sistema already works on every day. The same trip can also cover a panel, a hands-on workshop or moderating a session, which is how one flight pays for three slots in the program.
Which events fit
Technology, programming and AI
Developer conferences, meetups, hackathons, innovation days and industry gatherings. A technical attendee can tell inside two minutes whether the speaker actually does this for a living, and that is where they decide whether to listen to the rest.
Consumer tech and product launches
Product presentations, auto shows and trade fairs for electronics, computers, phones, IoT and home automation. A product is understood when somebody uses it in front of people, and it is remembered when the person using it brought an audience of their own.
Brand and general events
Openings, anniversaries, festivals, activations and brand days in front of a broad audience. What decides it here is reach: getting the message out of the venue and to the people who could not come.
Assessed depending on the event.
How it gets booked
san_sistema lives in Argentina and does events at home and abroad. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina, because that adds flights, travel paperwork and a schedule that closes earlier. Every proposal is theirs to accept or turn down, which is why when they walk on stage they are there because they want to be.
Before you invite
- Based inArgentina
- Travels abroadYes
- Minimum noticeTwo months
- Event types3 of 5
What gets agreed event by event
Fees, travel logistics and what happens with press are settled case by case between OHMYBITZ and the organizers.
What happens when they name your product.
Budget buys impressions. It doesn't buy trust. san_sistema built that over years in front of an audience that decides for itself what to watch, and it's what your brand borrows when your product shows up in their content.
Their word already counts
This audience chose to subscribe and keeps coming back. When san_sistema names a tool, it lands with credit built one video at a time, in front of people who check before they believe.
A format nobody skips
The integration lives inside the content these people came for. There's no pre-roll to skip and no blocker that filters it out.
It keeps working months later
The video stays up, gets indexed and turns up in search long after the campaign closes. Paid media switches off the day the budget does.
What a brand asks before getting in touch.
The same ones that come up in the first meeting, answered before you book it.
How big is san_sistema's audience?
45K in total. By platform: Instagram 30.8K, TikTok 11.7K, YouTube 2.5K. The figure is truncated, so it never sits above what their media kit declares.
Which countries is san_sistema's audience in?
The markets declared in their media kit are Argentina 40.2%, Mexico 10.1%, Chile 9.4%. One piece covers several Spanish-speaking countries without buying media in each one.
Who is in san_sistema's audience?
According to their media kit, 64.5% men and 35.5% women; age brackets 25-34 at 38.1%, 18-24 at 25.2%, 35-44 at 20.5%.
What does san_sistema publish?
comedy, technology and computing. Declared average reach is 74.1K views per post.
Which brand categories fit san_sistema?
san_sistema declares a fit with AI and programming tools, Educational platforms, Tech hardware, The tech ecosystem. They fit naturally into his reels and into the podcast, where he shares real experience and interviews with well-known names. He offers reels, mentions and podcast appearances as collaboration formats. His reach-to-follower ratio is the highest in the roster, at 74K average views per reel on a base of 30K followers.
Which brands does san_sistema turn down?
The house veto policy applies, which rules out casinos and betting houses in general, money investment, get-rich promises and equivalent categories. He only works with brands and services that are relevant, useful and genuine, and he looks at each one case by case.
Which campaign formats does san_sistema take?
They take sponsored Instagram reel, vertical bundle, Instagram story with a link, Instagram story sequence, ad spot. The one that works best with their audience is sponsored Instagram reel.
How does a campaign with san_sistema get set up?
You send the goal, the format and the dates. The reply comes back with availability, the rate and the full media kit. The contract is direct with OHMYBITZ, through a single point of contact, the brief is signed off in writing before filming, and the campaign ends with a metrics report.
Does san_sistema do events?
Yes, inside and outside Argentina, where they live. What you can ask for is a main-stage talk, a panel, a hands-on workshop or moderating a session, and the kind of appearance is agreed on from what the event needs. Dates are booked two months ahead at the least, and with more room when the event is outside Argentina.
Other voices from the same segment.
The biggest names in the same segment. None of them shares a niche with san_sistema, so they add audience from a different angle.
san_sistema already has the audience you need.
Their audience is not a list of impressions. It's people who come back and who believe what they say when they mean it. That's where your message arrives with borrowed authority, not as one more ad.